Anthony

WORK

PROCESS

ABOUT

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Great ideas come from real conversations, collaboration, and creating together.

MY PROCESS

THE TEAM

THE CALL

I build brands next to the person behind them. 1-2 long calls, about 2 hours each, to find your brand spectrum together: voice, tone, look, feel, price. Often we land on a monetization angle you hadn't thought of yet.

THE WORLD

We build the moodboard together. I refine it into a stylescape, for a fast visual direction. Once approved comes the brand manual, reviewed together every week: templates, presets, thumbnails, newsletter design, logo animation. Built so a team can run with it alone, or one person doesn't need to hire someone for every little thing.

THE BUILD

Figma first, so it feels like we're at the same table. Then the real website: connected to Shopify, newsletter tools, and everything needed to track what's happening on the site.

Started as a 2D animator and video editor, 8 years ago now. But every new client needed the same thing before any edit made sense: an actual brand, a style, something that felt like them and not like stock footage with their logo slapped on.

So I always needed to build quick brand just to get to the actual video. Then I noticed nobody else around me was doing that part. Turns out I wasn't just an animator: 2D, 3D, motion, brand, whatever the job actually needed. And every time I worked this way, the client made more money. So that became the real business but I also do: