Started as a 2D animator and video editor. But every new client needed the same thing before any edit made sense: an actual brand, a style, something that felt like them and not like stock footage with their logo slapped on.

So I always needed to build quick brand just to get to the actual video. Then I noticed nobody else around me was doing that part.

Turns out I wasn't just an animator: 2D, 3D, motion, brand, whatever the job actually needed. And every time I worked this way, the client made more money. So that became the real business.